CASE STUDY:
Sacramento Hospitals “Here For You” Campaign

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A joint campaign with Dignity Health, Kaiser Permanente, Sutter Health, & UC Davis Health.

The challenge:

Q2 2020, at the tail end of the nationwide lock-downs due to the Covid-19 pandemic. Hospitals are dealing with a population afraid to seek medical care, in fear of being infected. Every healthcare provider came together for a single project, looking for quality video & radio production for an important public message that hospitals are safe.

What I did:

  • Film crew recruitment & management

  • Video production / videography

  • Video editing

  • Color grading

  • Visual effects

  • Audio post-production

  • Network delivery (traffic)

  • Radio VO recruitment & management

  • Radio spot recording, mixing, & network delivery

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Rotoscoping

The family transition at the end of the spot was done via traditional rotoscoping in After Effects.

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Roundtrip VFX

The colored dots on the wall were added in using Fusion, with a quick matte to tuck the dots behind the doctor’s head. Then I took it to After Effects to make major adjustments to the doctor’s coat. A badge on the right lapel was removed. The doctor’s name on the left lapel was removed, and the Kaiser logo laid in its place.